Smriti Jayaraman joined Corazon Capital as a Vice President in 2022 after spending over a decade advising and investing in leading consumer technology companies across the country. Most recently, she was a founding investor at Evolv Ventures, backed by KraftHeinz Corp., to invest in early-stage technologies across the food value chain with a focus on health/wellness, sustainability, and the future of retail.

Before Evolv, Smriti was an investor at Guild Capital, where she focused on high-touch, seed-stage investments in eCommerce brands and enablers. She also spent time in impact investing and biz dev/growth roles at multiple consumer startups.

During her early career, Smriti was a management consultant at Bain & Company. At Bain, she advised Fortune 100 Tech, Media, and Telecom companies and leading Private Equity firms on areas including M&A, customer loyalty, product innovation, and strategic transformation. Smriti holds a BA in Political Science with honors and a BS in Business Administration from the University of California Berkeley, as well as an MBA from Harvard Business School.

Smriti is deeply passionate about fueling innovation at the center of the human experience and the conscious consumer journey of the future. Born and raised in the heart of Silicon Valley, she is an avid cinema lover and foodie. Smriti lives in Chicago with her husband and two kids.